Nicole Lashae Ben shares 3 trade show strategies to boost brand impact—even without a booth. Learn how to strategically network before and during events, use guerrilla marketing and thought leadership to stand out, and master post-show follow-up to turn leads into lasting relationships. Perfect for designers, product makers, and business owners aiming to thrive at trade shows. Read or listen now on the Thrive in Design podcast!

Boost your interior design sales in 2025 by mastering messaging, tailoring your sales approach, and planning strategic product launches. Craft compelling stories, highlight your unique value, and use emotional triggers to connect with clients. Align launches with key industry events and build anticipation through buzz-worthy campaigns. Elevate your brand’s appeal and drive sales with proven strategies designed for today’s competitive market.

Master trade shows with bold design, guerrilla marketing & smart sales tactics—no booth needed to make a lasting impact.

Inspiring sustainable change in hospitality interiors with green design practices, innovative materials, and eco-friendly client experiences

Master Your Product Launch Strategy A successful product launch demands more than a great idea—it requires strategic market positioning, com

Strategic marketing is key to enhancing visibility in A&D channels. Boost product specs, storytelling, and trends to thrive in a competitive

Discover how the metaverse and smart buildings can transform your workplace. Listen to Episode 2 of Season 4 of Thrive in Design!

Explore social selling's benefits in building connections on social media. Learn more in Season 3, Episode 5 of the Thrive in Design podcast

Explore Nicola Casale's journey with Yellow Goat Design and discover how innovation transforms custom lighting with Nicole Lashae Ben!

In my latest blog post , I talked about an event in history (the most recent pandemic) that caused a major shift in the interior design...

In March 2019, I was attending a national sales conference for my previous employer and I remember people talking about the onset of,...

When I first started working in the interior design industry 10 years ago, I worked for a laminate company and I was based in NYC. I was...

Dear Thrive In Design Community, Over the last few weeks, we have been celebrating the revamp of our company. Thrive In Design was...