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Amplify Your Brand Presence: 3 Winning Trade Show Strategies with Nicole Lashae (Ben) Hall
Nicole Lashae Ben shares 3 trade show strategies to boost brand impact—even without a booth. Learn how to strategically network before and during events, use guerrilla marketing and thought leadership to stand out, and master post-show follow-up to turn leads into lasting relationships. Perfect for designers, product makers, and business owners aiming to thrive at trade shows. Read or listen now on the Thrive in Design podcast!

Nicole Lashae Ben
May 194 min read
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Mastering the Art of Interior Design Sales: Boost Your Product's Appeal in 2025
Boost your interior design sales in 2025 by mastering messaging, tailoring your sales approach, and planning strategic product launches. Craft compelling stories, highlight your unique value, and use emotional triggers to connect with clients. Align launches with key industry events and build anticipation through buzz-worthy campaigns. Elevate your brand’s appeal and drive sales with proven strategies designed for today’s competitive market.

Nicole Lashae Ben
May 55 min read
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Mastering Exhibit Impact: Effective Sales Strategies for Hospitality Focused Interior Product Companies
Master trade shows with bold design, guerrilla marketing & smart sales tactics—no booth needed to make a lasting impact.

Nicole Lashae Ben
Apr 206 min read
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Building a Sustainable Legacy: Inspiring Change in Hospitality Interior Design Through Green Practices
Inspiring sustainable change in hospitality interiors with green design practices, innovative materials, and eco-friendly client experiences

Nicole Lashae Ben
Apr 86 min read
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Mastering Market Positioning: The Key to a High-Impact Product Launch Strategy
Master Your Product Launch Strategy
A successful product launch demands more than a great idea—it requires strategic market positioning, com

Nicole Lashae Ben
Mar 255 min read
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Elevate Your Brand: Strategic Marketing for Better Visibility in A&D Channels
Strategic marketing is key to enhancing visibility in A&D channels. Boost product specs, storytelling, and trends to thrive in a competitive

Nicole Lashae Ben
Mar 105 min read
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Digital Transformation in Design: Unlocking the Power of Smart Buildings and the Metaverse
Discover how the metaverse and smart buildings can transform your workplace. Listen to Episode 2 of Season 4 of Thrive in Design!

Nicole Lashae Ben
Feb 193 min read
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Embracing Social Selling in the Modern Era: A Strategic Approach for Sales Success
Explore social selling's benefits in building connections on social media. Learn more in Season 3, Episode 5 of the Thrive in Design podcast

Nicole Lashae Ben
Feb 193 min read
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Navigating Interior Design with Creativity and Innovation: A Conversation with Nicola Casale of Yellow Goat Design
Explore Nicola Casale's journey with Yellow Goat Design and discover how innovation transforms custom lighting with Nicole Lashae Ben!

Nicole Lashae Ben
Feb 193 min read
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Consult Instead of Selling
In my latest blog post , I talked about an event in history (the most recent pandemic) that caused a major shift in the interior design...

Nicole Lashae Ben
Oct 14, 20212 min read
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How is your interior product company appearing online?
In March 2019, I was attending a national sales conference for my previous employer and I remember people talking about the onset of,...

Nicole Lashae Ben
Oct 8, 20211 min read
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Challenging The Status Quo
When I first started working in the interior design industry 10 years ago, I worked for a laminate company and I was based in NYC. I was...

Nicole Lashae Ben
Oct 5, 20211 min read
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A Message From Our Founder
Dear Thrive In Design Community, Over the last few weeks, we have been celebrating the revamp of our company. Thrive In Design was...

Nicole Lashae Ben
Oct 4, 20211 min read
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