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Our clients have a passion for their businesses, often rooted in their personal inspiration. While they've achieved success, the ever-changing world, evolving customer needs, and the dynamic digital landscape make it challenging to stay current and move beyond the strategies that initially propelled their businesses.

Enter the Thrive In Design team – we're here to introduce human-centered strategies that will propel your brand to the next level.


> Customer Journey Design 

Our Customer Journey Design service entails a meticulous examination of your customer's journey to identify pain points and bottlenecks. With these insights, we craft a tailored strategic plan, enabling your brand to forge a seamless and customer-centric path forward.

> Branding & Web Development 

Our Branding & Web Development service is dedicated to crafting a unified brand presence across digital and print platforms. We ensure your brand stands out by delivering consistent, compelling visuals, so you don't have to build marketing and sales tools from scratch, making your brand truly distinctive in the market.

> Environmental & Interior Design 

Our Environmental & Interior Design service transforms showrooms, retail spaces, and tradeshow booths into immersive brand experiences that captivate customers in-person. We seamlessly blend physical and digital elements, ensuring your brand leaves a lasting impression and keeps customers coming back time and again.

> Business Design Coaching

Discover the power of Business Design Coaching with Nicole Lashae Ben, CEO of Thrive In Design. Through personalized 1:1 or group coaching sessions, you'll navigate the intricacies of Business Design, a transformative approach that's invaluable for launching new ventures or refining your go-to-market strategy. Nicole's expertise will guide you in crafting a well-defined, innovative business model, helping you achieve your entrepreneurial goals with confidence.

> Customized Training Programs

Elevate your B2B sales team's performance with our Customized Training Programs, tailor-made for interior product companies. Whether you're looking to enhance industry knowledge or integrate the power of social selling, our programs empower your sales team to excel, forging stronger client relationships and driving business growth within the interior design sector.



We recognize that staying distinctive in your niche requires true innovation, a process that hinges on customer-centric solutions designed to address their unique needs and challenges.

As a firm, we initially ventured into diverse sectors, ranging from beauty and content marketing to food and more. These areas continue to be integral to our portfolio, but our primary focus now lies in partnering with interior product companies to elevate their brand and market presence. This strategic shift was driven by our CEO, Nicole Lashae Ben, whose extensive background of over 18 years in the interior design industry, a BFA in Interior Design from Syracuse University, and an MA in Design Management from Savannah College of Art and Design laid the foundation for her remarkable career.

Nicole has worked with renowned international brands, such as Cambria, Koroseal, Lee Broom, and USAI Lighting, among others, amassing a combined revenue generation of over $15 million and earning 24 prestigious sales awards. Her wealth of experience led her to develop the proprietary A&D sales strategy method known as 'ACE The Journey,' which has now become the cornerstone of all our client engagements at Thrive In Design. This method embodies a holistic approach to transforming businesses by putting the customer journey at the heart of every strategic initiative.


Accion Opportunity Fund

Afrodezea LLC

Beauji Brown Girl

Black Broadway in Washington D.C.
Cobachi C.R.E.A.M.

Colorful Vibes Studio, LLC

Deneen Designs

Dorm Eleven, LLC

Femininely Free!

Glacier Body Creams

HAM Design Group

House of Nkoli

Jikonikwenu LLC
Kelley Gardens LLC

Madame Chair

M&M Education Services

Paul Rene Furniture

Planned and Pronounced

Souljoi LLC

Still Here, LLC


...and more!



The Thrive In Design team comprises experts who blend design thinking, interior and graphic design, and marketing expertise to provide a unique understanding and strategic insights for your brand. Collectively, we have over 30 years of experience.

Team Meeting
Urban Interior Design
Paul Jeffrey.jpeg

Paul Jeffrey
Founder, Paul Rene Furniture

Nicole and I work well together. For me, it's about building and unleashing Paul Rene's potential as a global brand. I sought a partnership with someone possessing a business mindset in the interior product industry, as my strength lies in being a visionary and creating one-of-a-kind furniture. Nicole provided valuable insights into brand experience design and business strategy, guiding me on how to elevate my brand to the next level as I prepared to launch my new collection.

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Tameika Lee
Author & Personal Development Coach

I started with 1:1 coaching sessions with Nicole in 2022. I was looking for help with growing my business and for strategy. Before working with Nicole, I was googling information and trying to apply it to my business. Nicole really helped me gain clarity on my value proposition, target audience, and how I could strategically position my business in the marketplace. She created a trusting environment and developed customized solutions that helped me gain success. Nicole is awesome and I have 100% faith in her!

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Nakisa Nowroozi
CEO/Founder, Nourishality Superfood

I worked with Nicole for about three months. Before I was all over the place, and she gave me direction on what to do step-by-step. I was looking for someone to help me find my customer base and sell my product. I worked with different coaches in the past and they weren’t understanding my mission. What I like about Nicole is that she doesn’t do a cookie cutter approach. She develops a tailored strategy for your business, your needs, and your mission. She doesn’t push you, but she holds you accountable to have results. Nicole also taught me to be resilient!

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Ready to explore a collaboration or book a design service? Don't hesitate – take the first step by filling out our contact form today.

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