At Thrive In Design, we don’t believe in one-size-fits-all strategies. Our courses are built around the power of storytelling and human-centered strategy — because in the world of interiors and design, connection matters just as much as conversion.
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Our founder has spent years coaching designers, creatives, and manufacturers through launches, podcast production, and visibility campaigns. Now, we're distilling that expertise into actionable, easy-to-follow courses that meet the real needs of our industry.
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You won’t just learn what to do — you’ll learn why it matters and how to do it well.
Our E-Courses
Strategic Podcasting for Design-Driven Brands
Launch with impact and position yourself as a thought leader in the design space.
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You’ll learn:
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How to craft a podcast strategy tailored to your brand goals
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Building a content calendar that converts listeners into leads
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Equipment, tech, and software for professional-quality audio
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Best practices for promotion, visibility, and guest outreach
This is for designers, creatives, and manufacturers who want to use their voice to build authority and deepen audience engagement.
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Product Launch for Designers & Artists
A proven framework for launching physical products in the interior design industry — whether you’re introducing a home decor line or a new hospitality-focused product.
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Inside this course:
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The phases of a profitable product launch
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Nuances of launching in hospitality vs. home segments
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How to position your product for trade and consumer audiences
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Creating buzz and momentum before, during, and after launch
Perfect for designers stepping into product creation or brand extensions, and ready to scale strategically.
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These Courses Are Good For You If...
You're a designer with a product idea but no roadmap to launch
You’re a brand or manufacturer ready to use podcasting as a sales and storytelling tool
You’re tired of winging your strategy and want expert guidance
You value creativity and clarity — and want a process that respects both
You’ve looked for design-focused marketing support before and came up short

What Makes the School of Strategy Different?

Industry-Specific
Everything is built for interior designers and product brands

Strategy Meets Story
We blend business frameworks with brand storytelling

One-of-a-Kind
There is no other course platform like this in the interior design space

Not Theory — Real Tools
Templates, calendars, worksheets, and case studies

Built by Experts Who’ve Done It
You’re learning from practitioners, not just educators
Frequently Asked Questions
Are these self-paced or live?
Each course is self-paced with video lessons, workbooks, and optional live Q&As during key enrollment windows.
Can I take all of the courses?
​Yes! You can take as many courses as you’d like.
Do I need a product or podcast idea to start?
Nope! These courses help you develop your ideas from scratch — and show you how to validate them with your audience.
Do you have bulk pricing for teams?
Yes, please reach out to hello@nicolelashae.com to inquire.

Why Choose School of Strategy?
Nicole Lashae (Ben) Hall is not just an instructor—she’s a mentor, a guide, and a seasoned expert who has helped countless design-focused brands tell their stories and grow their businesses. Under her guidance, you won’t just learn how to create a podcast; you’ll learn how to create one that drives results. You won’t just plan a launch; you’ll execute one with purpose, clarity, and impact.
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At the School of Strategy, we don’t believe in one-size-fits-all. Our approach is tailored to the unique challenges and opportunities within the design world. We understand your industry, and we’re here to help you navigate it with confidence and creativity.

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