In March 2019, I was attending a national sales conference for my previous employer and I remember people talking about the onset of, what we now know to be, COVID-19. We had business partners that were based in China that warned us how bad things were going to get. But, most people took the news very lightly.
From the explanations of what was coming, it sounded pretty serious. And, you know how the story goes.
When the seriousness of the pandemic settled in, I witnessed a major shift in the interior design industry. Designers and architects were working completely remotely, which led to complete panic for sales teams at interior product companies. Why did they panic? Up until last year, interior product companies relied solely on in-person interactions to sell their products. Even though we have been living in a digital age for quite some time, online strategy was not even on sales leaders' radars.
With fluster, interior product companies encouraged sales representative to make Instagram profiles and/or post frequently on LinkedIn in hopes to provide equivalent impact to what was done before.
Can you relate? If so, what are some things that you wish you would have done differently?
I ask because I'm here to help and I want to urge you to take a closer look at your customer journey. Find the gaps that have been there all along and start creating a strategy that allows you to be ready for events that challenge your norm.
I talk about this more in the following video. Press play to have a listen.
Now, let me know you thoughts in the comments.