Thrive In Design Podcast

Season 7 Episode 9

The Art of Selling Interior Products: 3 Strategies to Boost Clarity & Sales in 2025

with Nicole Lashae Ben

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Description

What You'll Learn in This Episode

Imagine stepping into a room filled with interior designers and buyers, only to be met with blank stares because they don’t quite understand what you’re offering. Even the most innovative interior product can struggle if its value isn’t communicated effectively. Selling interior products isn’t just about listing materials and specifications—it’s about crafting a compelling story that resonates with your ideal audience.

In this solo episode, your host, Nicole Lashae Ben, shares three powerful strategies to help you clearly communicate the value of your interior product line. You’ll learn how to refine your messaging, choose the right sales approach, and leverage strategic launches to turn interest into action. Whether you're struggling to articulate your unique value, position your product effectively in the market, or convert leads into sales, these techniques will equip you with the tools to boost engagement and drive growth.

Tune in now to transform the way you present your interior product and elevate your sales strategy!

✨ How to refine and audit your product for maximum clarity and appeal
✨The key differences between manufacturing vs. licensing agreements—and how to choose the right path for your business
✨Proven strategies for launching your product successfully and building a strong sales force
✨ Real-world case studies from two companies that have mastered their sales approach
✨ A step-by-step guide to executing a strategic, high-impact product launch
✨ A quick recap of how to amplify your sales and increase specifications in 2025

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Key Highlights from the Episode

[00:01] Intro & exciting updates happening at Thrive In Design

[04:45] Three ways to work with Nicole and her team in 2025

[09:29] Case study: Two companies that inspired this episode

[13:03] Three strategies for explaining your product offering

[14:13] Strategy 1: Honing & auditing your product

[19:02] Strategy 2: Choosing between manufacturing & licensing agreements

[23:39] Strategy 3: Launching your product & building your sales force

[27:53] Practical example of how to execute a strategic A+ product launch

[29:04] A quick recap on how to amplify your sales

[31:19] Wrap-up and end of the show

Connect with Nicole Lashae Ben

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