WE SPECIALIZE IN STRATEGY FOR INTERIOR PRODUCTS
A designer's experience with your brand is the catalyst for increasing awareness and boosting revenue.
At Thrive In Design, we help interior product companies increase their brand awareness and revenue by redesigning their customer experience. We audit your main customer touchpoints (ie. Showroom, firm library presence, event presence, product presentations, and the role of your reps) to develop a strategic plan and customer-centered assets so that your interior product company is positioned to thrive in an ever-changing, digital-focused landscape. We also offer trainings and coaching for your sales team.
Companies come to us when they are launching a new collection in the US, adding a hospitality design segment focus to their sales goals, planning their national/regional sales meeting (and looking for a guest speaker), looking to integrate social selling into how their sales team, or at a place where they want to grow, but they know they can’t grow if they continue doing what they’ve been doing for the last 10+ years.
We thrive in the following markets: Hospitality, Multi-Residential, Residential, and Workplace
THE MAIN GOAL OF AN INTERIOR PRODUCT COMPANY IS TO GET DESIGNERS TO SPEC LOTS OF THEIR PRODUCTS. TYPICALLY, INTERNAL TEAMS WORK IN SILOS TO BRING THIS GOAL TO FRUITION, WHICH CAN LEAD TO A FRUSTRATING EXPERIENCE FOR DESIGNERS.
R & D
MARKETING
SALES
CUSTOMER
SERVICE
QUOTES
SHIPPING
DESIGNER:
Do they have the products that I need? Who do I go to for samples? Pricing? What are the lead times?
Forget it... I will go to another company where my experience is better.
OUR METHOD
WE PUT THE DESIGNER AT THE CENTER OF REVAMPING THE CUSTOMER JOURNEY USING OUR METHOD: A.C.E. THE JOURNEY. THIS INVOLVES ALLOWING YOUR TEAMS TO DEVELOP AN UNDERSTANDING OF THE SALES CYCLE OF YOUR PRODUCTS: FROM A DESIGNER'S FIRST EXPERIENCE WITH YOUR BRAND UNTIL A PRODUCT IS INSTALLED ON A PROJECT. TOGETHER, WE WILL UNCOVER NEW OPPORTUNITIES AND DEVELOP STRATEGIES TO IMPROVE THE CUSTOMER JOURNEY.
MARKETING
R & D
SALES
CUSTOMER
SERVICE
SHIPPING
QUOTES
A
C
E
A.C.E. THE JOURNEY
APPEARING
How is your company APPEARING to designers and decision makers?
CONSULTING
How is your company CONSULTING designers on their projects?
EXECUTING
How is your company EXECUTING the sale in order to bring the spec to life?