Our Expertise, Your Success
At Thrive In Design, we specialize in guiding design-focused brands through successful product launches, market positioning, and brand amplification. Whether you’re launching a new collection, entering a new design segment, or expanding into the U.S. market, our tailored strategies and proven methods will help you achieve your goals. Explore our services below to see how we can support your brand’s journey to success.
OUR APPROACH
We recognize that staying distinctive in your niche requires true innovation, a process that hinges on customer-centric solutions designed to address their unique needs and challenges.
As a firm, we initially ventured into diverse sectors, ranging from beauty and content marketing to food and more. These areas continue to be integral to our portfolio, but our primary focus now lies in partnering with interior product companies to elevate their brand and market presence. This strategic shift was driven by our CEO, Nicole Lashae Ben, whose extensive background of over 18 years in the interior design industry, a BFA in Interior Design from Syracuse University, and an MA in Design Management from Savannah College of Art and Design laid the foundation for her remarkable career.
Nicole has worked with renowned international brands, such as Cambria, Koroseal, Lee Broom, and USAI Lighting, among others, amassing a combined revenue generation of over $15 million and earning 24 prestigious sales awards. Her wealth of experience led her to develop the proprietary A&D sales strategy method known as 'ACE The Journey,' which has now become the cornerstone of all our client engagements at Thrive In Design. This method embodies a holistic approach to transforming businesses by putting the customer journey at the heart of every strategic initiative.
Our Services
Strategic Market Positioning
& Launch Execution
Maximizing Impact for New Collections and Market Entries
When brands work with us, it’s typically because they’re launching a new collection and need comprehensive support with strategy and execution. Whether you’re entering a new design segment, launching into a new U.S.-based market, or need a fresh approach for your seasoned brand, we ensure your brand is positioned for success. Our services include market positioning, development of sales tools, and creation of marketing deliverables for both online and offline channels.
Key Offerings
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Market Research & Positioning Strategy
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Sales Tool Development (catalogs, brochures, etc.)
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Marketing Deliverables (online campaigns, print materials, etc.)
Our Clients
End-to-End Podcast Production
Amplify Your Brand with a Powerful Podcast
Podcasts have become a dynamic tool for brand amplification, and our team excels in creating impactful, brand-aligned podcasts. With six seasons of our own Thrive In Design podcast under our belt—streamed in 24+ countries—we know what it takes to produce a podcast that resonates. From concept to launch, we guide you through every step of the process, ensuring your podcast amplifies your brand’s voice and reaches your target audience.
Key Offerings
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Podcast Strategy & Concept Development
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Episode Planning & Production
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Distribution & Marketing Strategy
Our Podcasts
Expert-Led Workshops & Trainings
Empowering Your Team with Industry Expertise
Led by our CEO, Nicole Lashae Ben, our workshops and training sessions are designed to equip your team with the skills and knowledge needed to excel in today’s competitive design industry. From design thinking to interior product sales, we tailor each session to your brand’s unique needs, ensuring practical takeaways that drive real results.
Key Offerings
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Workshops on Design Thinking
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Training in Interior Product Sales
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Custom Sessions Tailored to Your Brand
Our Clients
Why Choose Thrive In Design?
Brands that partner with us benefit from our deep industry expertise, customer-centered approach, and commitment to delivering measurable results. Whether launching a new collection, producing a brand podcast, or training your team, we’re here to help you navigate every step of the journey.
Our proprietary ‘A.C.E. the Journey’ method ensures that every strategy we develop is centered on the customer experience, driving engagement and success across all touchpoints.
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