CASE STUDY: ROCHELLE PORTER DESIGN
Powered by Strategy: A Hospitality Expansion Journey
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12-Month Strategic Plan by Thrive In Design
Rochelle Porter Design is a vibrant lifestyle brand known for its joyful prints, ethically made products, and unapologetic use of color. With roots in consumer goods and a growing presence in retail, the brand is now setting its sights on the hospitality sector. Rochelle’s designs have been featured in major retailers and media outlets, and her mission to create beautiful, responsibly made products continues to resonate with design-forward audiences.
Strategic Planning Session & Customized
12-Month Plan
The Strategic Transformation
To support her transition into hospitality, Thrive In Design led a strategic planning session to map out a clear, actionable path forward. The result was a 12-month strategic plan outlining key growth areas—including brand positioning, product development, marketing, and sales outreach. Rochelle was also featured on the Thrive In Design podcast, where she shared her journey and upcoming vision, helping to amplify her brand’s story to an industry-ready audience.
Press
Thrive In Design: S7, E6:Designing with Purpose – Blending Creativity and Sustainability
With Rochelle Porter
"Expanding my consumer home accessories brand to include commercial wallpaper and textiles felt daunting. I needed a clear strategy to navigate this shift while maintaining brand cohesion. My strategy sessions with Thrive in Design provided a structured roadmap, giving me the clarity and confidence to move forward in the commercial interior products space. Nicole’s deep industry knowledge and extensive resource network are invaluable. She had insightful answers to every question and connected me with the right tools, eliminating guesswork and accelerating my learning curve. I’d highly recommend Thrive In Design to anyone pivoting into commercial interiors or launching a new product line. Working with Nicole fast-tracks your strategy, connects you with key resources, and sets you up for success."
Rochelle Porter,
Founder + Creative Director of
Rochelle Porter Design
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