CASE STUDY: DECORATOR INDUSTRIES
Reimagining a Legacy Brand for Modern Hospitality
Decorator Industries BDNY Tradeshow Design by Thrive In Design, Photography by Tori Sikkema Photography
Decorator Industries, a U.S.-based manufacturer with over 70 years of experience, specializes in custom window treatments, bedding, and soft goods for the hospitality and healthcare industries. After the CEO, Dan Hannula, acquired the company 12 years ago, he sought to modernize the brand’s visual identity and digital presence to compete with today’s top hospitality players. Before partnering with Thrive In Design, the company faced outdated branding, inconsistent marketing, and a digital presence that didn’t reflect their expertise or innovation.
Branding & Creative
Sales Enablement Tools
Tradeshow Strategy & Booth Design
Email Marketing
Website Design
Press
The Creative Transformation
Thrive In Design led a full-scale brand transformation for Decorator Industries, repositioning them as a modern, competitive player in hospitality design. We refreshed their brand identity, redesigned their website for a stronger digital presence, created updated marketing collateral, and developed a strategic brand narrative to engage top hospitality brands. Additional support included tradeshow booth design and ongoing social media management, helping transition Decorator Industries from a respected legacy name to a visually cohesive and strategically positioned industry leader.
Thrive In Design: S7, E2: Crafting Impactful Interiors: Strategy, Design Thinking, and the Decorator Industries Legacy with Dan Hannula
"It's been absolutely great. I think that you've done a great job here. We were looking for a refresh for our company. We're coming off of COVID, and we needed something invigorating—new colors, new logos, new business cards, brochures. We’re extremely happy with what you’ve done for us today. Everything was aged; we had a lot of black, white, and grays, timeless colors. But we needed a refresh, and now we’re totally refreshed!"
Dan Hannula
CEO/President, Decorator Industries
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