IMAGINE CONTINUOUSLY BUILDING YOUR BRAND AWARENESS, DOMINATING A SPECIFICATION, AND STRATEGICALLY STANDING OUT WITHOUT LOSING PERSONABLE CONNECTIONS WITH DESIGNERS & ARCHITECTS.
In an industry that's embracing virtual connections and digital experiences more each day, most interior product companies have the following sentiments.
CAN YOU RELATE?
🥴 I am frustrated with bigger brands dominating a spec when I know I have products that are just as good, if not, better
🥴 I am confused about how we can create a tactile experience that allow designers to fall in love with our products and brand
🥴 I am worried that this "new norm" will cause my company to lose meaningful connections and we won't be top of mind in the design process
🥴 I am concerned we will have to start making pay cuts if we don't meet our sales goals
THRIVE IN DESIGN:
WHY WE WORK
For the last 10 years, I've helped interior product companies, including Koroseal, Lamin-Art, and USAI Lighting, collectively gain millions of dollars in sales.
I got my start working as an Architectural Sales Representative in the New York City design market. When tasked with a sales goal each year, I always started positioning products the traditional way... making contact with design firms, presenting products, landing a spec, and following the spec until the sale was processed.
But, when the world shifted to virtual experiences, it proved to be a challenge to implement the standard process. I started to thinking about how I could use design thinking to reinvent the experience a designer had with an interior product company and sales rep. The traditional way of selling and positioning products needed a refresh for years; now, more than ever, is the time to revamp.
I started Thrive In Design to help interior product companies take deep dive into their customer's journey and reimagine an experience that doesn't solely depend on in-person interactions.
Hi, I'm Nicole Lashae Ben!
CEO + Design Strategist
A DESIGNER'S EXPERIENCE = SALES
THE MAIN GOAL OF AN INTERIOR PRODUCT COMPANY IS TO GET DESIGNERS TO SPEC LOTS OF THEIR PRODUCTS. TYPICALLY, INTERNAL TEAMS WORK IN SILOS TO BRING THIS GOAL TO FRUITION, WHICH CAN LEAD TO A FRUSTRATING EXPERIENCE FOR DESIGNERS.
R & D
Do they have the products that I need? Who do I go to for samples? Pricing? What are the lead times?
Forget it... I will go to another company where my experience is better.
WE PUT THE DESIGNER AT THE CENTER OF REVAMPING THE CUSTOMER JOURNEY USING OUR METHOD: A.C.E. THE JOURNEY. THIS INVOLVES ALLOWING YOUR TEAMS TO DEVELOP AN UNDERSTANDING OF THE SALES CYCLE OF YOUR PRODUCTS: FROM A DESIGNER'S FIRST EXPERIENCE WITH YOUR BRAND UNTIL A PRODUCT IS INSTALLED ON A PROJECT. TOGETHER, WE WILL UNCOVER NEW OPPORTUNITIES AND DEVELOP STRATEGIES TO IMPROVE THE CUSTOMER JOURNEY.
R & D
A.C.E. THE JOURNEY
How is your company APPEARING to designers and decision makers?
How is your company CONSULTING designers on their projects?
How is your company EXECUTING the sale in order to bring the spec to life?
You can either continue waiting for things to go back to "normal" (which we may not see in this lifetime), lose out on design project opportunities and lose money...
😏 Or, you can schedule a consultation with our lead strategist, Nicole, for the chance of easing your panic about what your next steps will be in positioning your interior products AND start attracting designers back to your brand in a digital age.
Schedule a complimentary 30-min consultation
Chat about your business needs and create an understanding of how "A.C.E. The Journey" can help you achieve your goals
Receive a proposal for next steps of working with Thrive In Design